I do not know for sure, what you have to do in your case, so ...
... a media file, tagged with the ID3v2.3/4 system (maybe other tagging systems too), ...
can hold one or more tag-fields for each rating method side by side in the tag, technical frame name is "POPM", ... custom names are RATING MM, RATING WMP and so on, ...
the name depends on the applied rating software.
You have to find out, if only the name of the tag-field has to be changed, ...
or if you simply have to copy the one RATING XXX to a new tag field RATING YYY, ...
or if you indeed have to convert the technical rating values from one measurement system to the other.
Which rating related tag-field custom name do you see in the Mp3tag dialog "Extended Tags..." for a rated M4A file, technical frame/atom name is "rate", which you have rated in Windows 8.1?
See also ...
/t/15671/1
http://forums.winamp.com/showthread.php?t=376798
DD.20150122.1100.CET